Votre Group partnered with BASQ, an all-day dining destination in Essendon Fields celebrated for its commitment to fresh, locally sourced ingredients and its refined, barn-inspired setting. A cornerstone for locals and visitors alike, BASQ sought to evolve its brand presence and attract new clientele through a more polished, consistent, and story-driven digital identity.

Working closely with the BASQ team, we developed and executed a comprehensive social media and marketing strategy designed to elevate brand perception, increase engagement, and drive in-store visitation. Our approach blended content creation, campaign management, and strategic promotions — including limited-time offers, feature dishes, and seasonal event activations — to connect authentically with new audiences while nurturing loyalty among existing patrons.

Votre Group produced a full suite of premium media, capturing the restaurant’s inviting atmosphere, culinary craftsmanship, and community spirit through meticulously directed photo and video shoots. To complement this, we refreshed BASQ’s menu and graphic design suite, introducing custom layouts and visual elements that mirrored the brand’s contemporary yet grounded aesthetic.

The result was a cohesive brand experience — from the restaurant table to the digital feed — that positioned BASQ as a destination for quality, comfort, and connection. Through intentional storytelling and targeted marketing initiatives, Votre Group helped strengthen BASQ’s local reputation while successfully driving new clientele and event bookings across the Melbourne dining scene.