ARMADALE, Melbourne

Bouzy Bar – April Campaign

Votre Group has proudly partnered with Bouzy Bar for over two years, leading the brand’s creative direction, styling, media, and marketing to continually evolve its Parisian-inspired identity. The April campaign was one of our most comprehensive and dynamic collaborations to date — a full-scale production that brought every detail of Bouzy’s culinary and bar experience to life.

Working closely with Glenn Eagles, Bouzy’s founder, and his full team, Votre Group directed an in-house campaign shoot spanning over 12 hours of continuous production. The day involved full-suite styling, prop management, model coordination, and creative direction, with multiple sets capturing Bouzy’s new menu, beverage collection, and signature ambience.

We curated and managed the entire creative process — from shoot scheduling, art direction, and pre-production planning to on-the-day logistics and team management. Our coordination extended to every department within Bouzy: we briefed and prepped managers and staff, arranged on-site setup, and ensured a polished, cohesive flow throughout the production.

The shoot featured full menu photography, cinematic videography, BTS and UGC content, and brand imagery for upcoming seasonal campaigns. Our creative team handled styling, makeup, and grooming for all models, ensuring consistency across every frame. The result was a visually rich media suite that captured Bouzy Bar’s refined energy — equal parts warmth, luxury, and allure.

Beyond the day itself, Votre Group styled and produced integrated campaign assets designed for rollout across multiple months, aligning future seasonal launches under a unified visual direction. This campaign not only refreshed Bouzy’s creative presence but set a new standard for how hospitality media can blend authenticity with high design.