In January, as Melbourne came alive for the Australian Open, Votre Group curated and delivered a complete brand activation for Bouzy Bar, transforming the venue into a summer destination that seamlessly connected courtside luxury with courtyard celebration.

The campaign was designed to capture the vibrant intersection of sport, champagne, and style, positioning Bouzy Bar as the ultimate post-match social destination. From afternoon cocktails to late-night energy, the activation embodied the spirit of Melbourne’s most glamorous sporting season — elegant, lively, and effortlessly French.

Votre Group oversaw the entire creative and production process, delivering a cohesive campaign that included art direction, production management, media execution, and editing. We also handled influencer partnerships, talent casting, and model bookings, ensuring the content captured a mix of authenticity and aspirational energy.

As part of the creative rollout, our team developed custom campaign graphics, directed the video script, and selected an off-site location for a playful, fashion-forward campaign shoot that brought the Bouzy Bar lifestyle to life. The resulting video and stills celebrated movement, champagne, and connection — perfectly aligned with Bouzy’s identity as a brand that thrives on experience and allure.

From on-site production and photography to editing and post-production, every element was crafted to elevate Bouzy’s seasonal storytelling. Votre Group also delivered a comprehensive social and influencer rollout, with tailored short-form content and real-time event coverage throughout the Australian Open season.

The campaign generated strong engagement, expanded Bouzy Bar’s reach, and established the venue as a must-visit summer hotspot — bridging the excitement of the Open with the sophistication of Melbourne’s dining scene.

From concept to execution, Votre Group delivered a campaign that celebrated Bouzy Bar’s signature DNA: elevated, playful, and undeniably Melbourne.