For the Melbourne Grand Prix, Votre Group partnered with Bouzy Bar to deliver a high-octane creative campaign celebrating speed, style, and champagne. As the city geared up for its most glamorous weekend, our team curated a full-scale production that positioned Bouzy Bar as the ultimate race-week destination — where motorsport met luxury hospitality.

Votre Group led the campaign from concept through execution, overseeing creative and art direction, shoot production, and styling. We developed a bold visual narrative inspired by the energy of the Grand Prix — sophisticated yet playful, merging Parisian flair with Melbourne edge.

Our team handled model scouting, casting, and wardrobe direction, ensuring every frame reflected Bouzy’s effortless allure. Through meticulous set styling, prop curation, and lighting design, the shoot captured the essence of Bouzy’s brand — refined, magnetic, and made for celebration.

From storyboarding and scriptwriting to on-site creative direction and post-production editing, Votre Group shaped a campaign that moved seamlessly from concept to content. We also designed custom graphics and social assets, ensuring a cohesive visual rollout across all Bouzy Bar platforms during race week.

The campaign’s release coincided with a week of sold-out events at Bouzy, with influencer attendance, PR coverage, and social engagement driving record visibility. Through dynamic storytelling, cinematic production, and sharp creative execution, Votre Group transformed Bouzy’s Grand Prix presence into a statement of elegance, energy, and modern luxury.