Votre Group has proudly partnered with Bouzy Bar for over two years, leading their creative direction, media production, marketing, and content strategy to continually evolve the brand’s visual identity and storytelling.

In October, we executed a full-scale content and media campaign to coincide with Bouzy’s new seasonal menu launch, capturing fresh imagery that reflected the brand’s signature blend of Parisian allure and Melbourne sophistication. Working alongside an in-house stylist, Votre Group directed every element of production — from creative concept development and prop styling to model bookings, shoot scheduling, and on-site coordination.

The campaign focused on bringing Bouzy’s new menu and elevated hospitality experience to life through cinematic photography and videography, featuring the full staff and new dishes in a series of visually rich, editorial-style compositions. Each frame was carefully styled to capture the vibrancy, detail, and rhythm of the venue — from the clink of champagne coupes to the artistry behind each plate.

Votre Group also managed the marketing rollout and digital strategy, creating tailored assets for social media, advertising, and press. Through cohesive storytelling, custom media, and strong creative direction, Bouzy Bar’s October campaign delivered a refreshed visual identity that not only celebrated its new menu but reinforced its reputation as one of Melbourne’s most refined and dynamic hospitality destinations.