At the heart of The European Hotel’s revival lies Crudino — an ode to authentic Italian dining elevated through contemporary refinement. Reimagined by Mario DiNardo as part of the hotel’s grand restoration, Crudino embodies the essence of Italian hospitality: honest food, exceptional produce, and an atmosphere that celebrates connection and craft.

Votre Group worked alongside Mario and his culinary team to capture the soul of Crudino — a space where fresh, locally sourced produce and seasonal simplicity take centre stage. Every dish tells a story of provenance and precision, from hand-rolled pastas made daily to crudo prepared with delicate restraint. The menu’s focus on farm-to-table ingredients, rich textures, and vibrant flavours reflects both Italian tradition and Melbourne’s modern dining culture.

To bring this story to life, Votre Group led content direction, photography, and social media campaigns, curating visuals that celebrated Crudino’s produce and the artistry behind its preparation. We highlighted the sensory moments — the glisten of olive oil, the aroma of fresh basil, the marble textures of the restaurant itself — to build a visual identity that felt both grounded and aspirational.

Through strategic storytelling and curated media, Crudino’s launch positioned it as a culinary cornerstone within The European Hotel — a destination defined not by extravagance, but by its dedication to quality, craft, and seasonal integrity.