Votre Group has partnered closely with ALESI Group, one of Melbourne’s leading high-end residential builders, to evolve their brand presence and showcase their craftsmanship through a refined digital and media strategy.

From the outset, our collaboration has focused on authentic storytelling through construction, capturing the process and precision behind every project. Votre Group has produced a comprehensive suite of creative media — from project photography and videography to on-site walkthroughs, progress documentation, and social storytelling — designed to highlight ALESI’s commitment to quality, detail, and timeless design.

We developed and executed ongoing social media management, curating a consistent visual language that reflects ALESI’s tone — calm, confident, and builder-led. Each post and campaign positions ALESI not just as a builder, but as a creator of enduring homes that reflect considered design and long-term value.

Beyond media, Votre Group has directed brand messaging, copywriting, and digital presence refinement, including a website refresh to better align with the studio’s evolving portfolio. This included structural updates, new pages, SEO-driven copy, and visual curation to better express ALESI’s projects and ethos online.

Our work also extended to podcast development, conceptualising and recording an upcoming conversational series with key collaborators such as KGN Architects. These sessions explore the dynamic between builder and architect — delving into how real-time design, documentation, and on-site decisions shape each project.

From early demolition documentation through to project handovers and digital rollout, Votre Group continues to act as ALESI’s creative and strategic partner, helping to translate craftsmanship into brand clarity. The result is a modern, trustworthy, and recognisable presence that feels as considered and enduring as the homes themselves.

Votre Group partnered with photographer Timothy Kaye to capture ALESI’s craft with clarity and restraint. Tim’s eye for line, light, and materiality translates site progress into cinematic stills—honest, architectural, and timeless. Together, we built a visual language that shows what matters: detail, proportion, and the calm confidence of a builder in control.

Photography by Timothy Kaye. Videography & Graphics by Votre Group.