Votre Group partnered with Bouzy Bar to create a bold and playful creative campaign for Melbourne Cup, blending the venue’s Parisian-inspired identity with the electric spirit of race day. The aim was to capture the glamour and excitement of the occasion while maintaining Bouzy’s unmistakable tone — refined, cheeky, and effortlessly stylish.

We developed a full suite of campaign graphics that carried seamlessly across digital and print, from hero artwork and animated reels to in-venue menus, posters, and promotional collateral. Each asset was designed to feel cohesive yet dynamic, balancing Bouzy’s signature gold and neutral palette with racing-inspired accents that brought a sense of movement and celebration.

The creative direction took inspiration from champagne culture and high-fashion editorial design, positioning Bouzy as the go-to destination for a luxury Cup Day experience. Alongside visual design, Votre Group also curated the campaign messaging — crafting sharp, shareable copy that embodied the playful French confidence the brand is known for.

The result was a visually striking and widely shared campaign that elevated Bouzy’s seasonal marketing, driving engagement across social media and reinforcing its reputation as one of Melbourne’s most fashionable destinations for major events.