Votre Group was engaged by JW Foundation as their full-service creative partner to build a powerful, world-class brand presence for an emerging philanthropic organisation with serious ambition. From brand identity and territorial boards to website design, creative direction, and ongoing marketing, our role was to define the foundation’s entire visual and strategic ecosystem from the ground up.

JW Foundation approached Votre Group seeking a complete rebrand — one that conveyed credibility, compassion, and authority, while still honouring Jonathan Webber’s personal story and philanthropic mission. The foundation needed a unified identity capable of attracting high-calibre partners, engaging donors, and presenting its work with the sophistication required to stand alongside Melbourne’s leading institutions. The objective was clear: create a brand that reflects the quality, impact, and long-term vision of the foundation.

We began with an extensive territorial board phase, developing the brand’s emotional and visual worlds. This included conceptual themes, photography styles, colour psychology, tone cues, and texture references inspired by luxury philanthropy — midnight blues, soft neutrals, marble accents, editorial portraiture, and documentary-style community storytelling. These boards set the foundation for the brand’s direction and provided a clear vision for how JW Foundation should feel across every touchpoint.

With the territories established, Votre Group created a complete identity system. This included a refined logo suite, monogram, sub-marks, a dual-type hierarchy, a luxury-driven colour palette, graphic motifs, and a full set of brand guidelines to maintain consistency across digital, print, social, and event communications. We also crafted the brand language — defining the tone of voice, mission, values, messaging pillars, and the overarching narrative that ties Jonathan’s personal ethos to the foundation’s broader community impact.

Votre Group then designed and built the foundation’s website — a premium, editorial-led digital experience centred on clarity, trust, and storytelling. The site features dedicated pages for mission, values, programs, partners, events, and donation pathways, supported by strong visual hierarchy, elegant layout systems, and high-end photography integration. It was built with scalability in mind, allowing the foundation to grow its content, initiatives, and impact stories over time.

Alongside branding and digital, Votre Group provided creative direction across all visual content — guiding photography, film concepts, and event identity for major milestones such as Starry Night at the NGV and future campaigns. Every asset was designed to align with the brand’s world: intentional, polished, human, and purpose-led.

Our marketing and communications work extended into social media strategy, executive messaging, partner decks, donor communications, press materials, and ongoing brand maintenance. Each touchpoint reinforces the foundation’s credibility and its commitment to meaningful community outcomes.

In addition to branding and digital, Valentine and Votre Group led all external engagement for the JW Foundation — managing relationships with charities, developing sustainability reporting frameworks, and securing high-calibre brand sponsors and partners. This included end-to-end coordination with major philanthropic organisations, luxury brands, hospitality groups, and ambassador networks to ensure every collaboration aligned with the foundation’s values and impact goals. Votre Group oversaw all partner negotiations, sponsorship decks, and brand integrations across experiences, events, and digital campaigns. On the hospitality side, Valentine personally handled outreach and management for all beverage, food, and liquor partners — from premium champagne houses and wineries to Melbourne’s leading F&B operators — ensuring every engagement was executed to a luxury standard. The team also facilitated ambassador engagement, stakeholder communication, and donor-facing storytelling, creating a seamless ecosystem where every brand, partner, and charity felt supported, valued, and strategically aligned with the foundation’s mission.

Today, JW Foundation stands with a cohesive, elevated presence that commands respect and invites partnership. The brand now reflects its mission with strength and clarity, giving the foundation the platform it needs to scale its impact. Votre Group continues to work alongside Jonathan and the foundation across branding, digital, events, and marketing — building not just a brand, but a lasting philanthropic legacy.