Located on Greville Street in the heart of Prahran, Pawn and Co is one of Melbourne’s most iconic curiosity bars — a venue where eccentricity, nostalgia, and creativity collide. Known for its vintage interiors, eclectic energy, and immersive atmosphere, Pawn and Co has become a cornerstone of Melbourne’s nightlife — a place where every object, every cocktail, and every night tells a story.

Votre Group was engaged to revitalise the brand’s creative and marketing direction, taking over the full scope of social media management, custom graphic design, press and PR strategy, influencer marketing, and event management. Our aim was to amplify the venue’s unique identity through cohesive visual storytelling and experiential marketing that captured its playful yet premium character.

Our team designed a series of custom campaign graphics and creative assets, merging vintage textures and bold typography with contemporary edge. These designs carried through to social and press campaigns, ensuring consistent visual impact across every platform. Votre Group also curated event marketing and PR activations, securing targeted media coverage, coordinating influencer collaborations, and managing guest list and community engagement to strengthen Pawn and Co’s cultural relevance and reach.

Through strong creative direction, strategic marketing, and high-impact content, Votre Group helped reposition Pawn and Co as a reimagined icon of Melbourne’s nightlife — a venue that continues to draw crowds through its distinctive aesthetic, storytelling, and sense of occasion.