The Foundry is a contemporary homeware brand that redefines Australian interiors with its luxurious textures and organic shapes. Their collection effortlessly blends innovation with timeless design, offering a mix of locally crafted pieces and globally sourced materials. For this collaboration, Votre Group worked closely with The Foundry’s founder in Sydney to bring the vision to life, ensuring that the campaign perfectly captured the elegance and sophistication of their collection within the stunning environment of Samuel Property’s luxury apartment in Toorak, Melbourne.

Over 80 SKUs of The Foundry’s products were shipped from Sydney to Melbourne, and Votre Group took charge of coordinating every logistical detail. From ensuring the safe delivery of the products to carefully curating them for the shoot, we managed the entire process. After the campaign, the products were efficiently returned to the warehouse, demonstrating our commitment to handling the finer details of the collaboration with precision and care.

Working alongside Samuel Property Group, we coordinated the location, production resources, and all the necessary arrangements for the shoot. The luxury apartment, with its sophisticated design and architectural elegance, was the perfect backdrop to showcase The Foundry’s high-end products. Our team ensured everything ran smoothly, from securing access to the property to working with the production team, delivering a seamless experience that upheld the integrity of both brands.

To ensure the campaign’s success, we made sure all media assets were shared equally among the collaborators. The striking visuals captured the natural harmony between The Foundry’s modern, organic designs and the luxury interiors of Samuel Property. This approach helped to maximize the reach and visibility of the campaign across multiple channels, allowing both brands to strengthen their positions in the luxury market.

The creative direction of the shoot was designed to tell a cohesive and compelling story, highlighting the beauty of The Foundry’s collection and its ability to complement luxurious living spaces. Every detail was carefully arranged, from how the light played on the textures of the products to the way they were styled within the apartment’s spaces. The resulting imagery not only showcased the brand’s sophisticated aesthetic but also elevated the overall concept of luxury living that Samuel Property represents.

This collaboration exemplified our ability to integrate design, logistics, and media strategy into a unified campaign. By bringing together The Foundry, Samuel Property, and Residence Huit, we were able to create an experience that celebrated the essence of luxury while delivering outstanding results. From managing the product logistics to creating a narrative that resonated with the target audience, every aspect of the project was executed with authenticity and precision, ensuring a lasting impact for everyone involved.